Built behind the counter, not in a boardroom.

SpokeHub started in a working New Zealand bike shop — one that ran on Hubtiger and a growing pile of workarounds. Bookings in one system, sales in another, invoices in a third, customer messages wherever. Every day meant re-typing data, hunting for records while customers waited, and watching jobs slip through gaps between systems that didn't talk.

At some point, “someone should fix this” became “fine, I'll build it.”

So SpokeHub was built in the shop, while running the shop. New features went onto the counter the week they were written and got tested on real customers the same day. If something slowed a mechanic down, it got changed. If a customer found the booking page confusing, it got simplified. Years of that loop — build, use, fix, repeat — is what you're looking at today.

That's also why SpokeHub does things other software doesn't bother with: job cards that print themselves the moment work comes in, caller ID that opens a customer's history before you've picked up the phone, barcode scanning that pulls products straight from NZ distributors' databases. None of that came from a product roadmap. It came from standing at a counter thinking there has to be a faster way to do this.

SpokeHub is New Zealand owned and built, and it's made for shops like the one it grew up in: real workshops, with real queues at the counter, that deserve software that keeps up.